One of the biggest projects I’ve been a part of is Astetta Alemmas, the nationwide energy saving campaign during the crisis of 2022. I was in the project from the start, helping design the campaign brand and later handling most of the production work.

The campaign was hectic, often reacting quickly to the developing energy situation. So deadlines were often fast, even on materials that would be distributed nationwide. During this project I learned much about adapting work to suit tight deadlines while maintaining quality and handling stress.

The campaign was visible in almost every imaginable media, so I got to solidify my skills in managing a brand across all different platforms, from print to digital.

In addition to production, I created a simple motion brand for the campaign, which reflected its values. Logo animation and text animations followed a downward path, in line with the campaign name, and the motion itself was calm and confident, to reflect the seriousness of the matter - without giving off an alarmist feeling.