Creating the motion brand for my then workplace Kaimana has been one of the highlights of my career.

The creative people behind the brand I got to work with, and the freedom I was given to translate it into motion made the project memorable, challenging and fun.

The brand name Kaimana means the power of the sea - and that’s what motivated the entire motion brand as well. The logo shape evokes a wave, and so does the motion, with an ebbing and flowing, forwards and backwards motion.

The wave shape from the logo is used widely as a motion element, transforming into different forms much like the company itself.